User Research

Increased the user engagement by to 30% through optimized workflows for Market intelligence platform

Every drug out in the market has patent to protect it. The goal is add the relevant information in the existing system that help user to take informed decision .

Context

I worked as UX researcher and Designer in a matrix structure to help organization to learn more about users how people think and behave around drug patents.

Our Role

To provide insight to cross functional team to make product that people love to use.

I also wear a UX leader hat and led the product team and product strategy with design. I collaborate and pair with multi multidisciplinary team for smooth execution.

Our Goals

Figure out if people have similar stories using existing application and around their pain point, goal and motivation.

Prototype validation.

Provide finding to cross functional team to make product better.

After product delivery, continue to measure through different metric

Creating flows, wireframes and interface design

Our Approach

User Research

Ideation

Design

Validate

User Research

User Research

What we already know vs what we need to know

What we already know vs what we need to know

I wanted to figure out if people have similar stories using existing application and around their pain point, goal and motivation

Persona

Who are we designing for?

Usability Testing

High level format

Research Questions

buzzing question

Behavioral Insight

Unable to find data

Ideation

Ideation

We have a clear direction now. Let's do ideation

We have a clear direction now. Let's do ideation

Design

Design

Before and After images

Before and After images

Conclusion

Validate

The results are amazing. Iteratively test them with users helped me to get regular feedback to determine whether I'm improving my designs, and to get answers to new design questions that arise throughout the process. The new patent content seamlessly got integrated with existing 4 content types, creating a holistic user experience. The enhanced system is used by the users without any major difficulty. User can easily find accurate information without getting lost in the interface.

Let’s continue your growth journey