User Research
Increased the user engagement by to 30% through optimized workflows for Market intelligence platform
Every drug out in the market has patent to protect it. The goal is add the relevant information in the existing system that help user to take informed decision .
Context
I worked as UX researcher and Designer in a matrix structure to help organization to learn more about users how people think and behave around drug patents.
Our Role
To provide insight to cross functional team to make product that people love to use.
I also wear a UX leader hat and led the product team and product strategy with design. I collaborate and pair with multi multidisciplinary team for smooth execution.
Our Goals
Figure out if people have similar stories using existing application and around their pain point, goal and motivation.
Prototype validation.
Provide finding to cross functional team to make product better.
After product delivery, continue to measure through different metric
Creating flows, wireframes and interface design
Our Approach
User Research
Ideation
Design
Validate
User Research
User Research
I wanted to figure out if people have similar stories using existing application and around their pain point, goal and motivation
Persona
Who are we designing for?
Usability Testing
High level format
Research Questions
buzzing question
Behavioral Insight
Unable to find data
Ideation
Ideation
Design
Design
Conclusion
Validate
The results are amazing. Iteratively test them with users helped me to get regular feedback to determine whether I'm improving my designs, and to get answers to new design questions that arise throughout the process. The new patent content seamlessly got integrated with existing 4 content types, creating a holistic user experience. The enhanced system is used by the users without any major difficulty. User can easily find accurate information without getting lost in the interface.